Mapping – Matching – Routing.
The process from idea to product is not a linear checkbox-road through schoolbook disciplines (anymore). We like the analogy to navigation systems: to reach to your desired destination, talking the direct road might not always be the smartest choice. 
Like on a map we identify a current position (mapping), useful potential partners (matching) and set a path to go (routing) to turn a great idea into a great and exciting product that is relevant to market & customers.

(c) the innovationagency network.